TAG Heuer partners with Netflix on “The Gray Man”

The Swiss luxury watch brand has announced a collaboration with Netflix for Joe and Anthony Russo’s new film, The Invisible Agent. It stars Ryan Gosling, TAG Heuer ambassador and face of the iconic TAG Heuer Carrera Three Hands. In this international espionage thriller we will see him on the run as the assassin Sierra Six, a character who embodies TAG Heuer’s motto: “Don’t crack under pressure”.

In The Gray Man, TAG Heuer ambassador Ryan Gosling plays his most important role to date, under the direction of the two responsible for Avengers: Infinity War and Avengers: Endgame. When the CIA’s most skilled agent (Gosling)—whose true identity no one knows—accidentally uncovers the agency’s dark secrets, a psychopathic former colleague (Chris Evans) places a bounty on his head, sparking a worldwide manhunt. by
international killers. The film is directed by Joe and Anthony Russo, and also stars Regé-Jean Page, Ana de Armas, Jessica Henwick, Wagner Moura, Dhanush, Billy Bob Thornton, Alfre Woodard and Julia Butters.

And what else could an elite super-slayer wear on a high-voltage chase if not a TAG Heuer Carrera, the iconic watch first created for high-speed chases on the racing circuit? As any prestigious agent knows, split-second decisions can mean the difference between life and death. But for a spy hiding in the shadows, an elegant, minimalist and clean design is equally important, proof that aesthetics also kills.

So it’s no surprise that The Invisible Agent was directed by Joe and Anthony Russo, two filmmakers who know how to bring together a superstar cast for a truly global action spectacle, having directed Avengers: Infinity War and Avengers: Endgame.

Although both the character of Sierra Six and the events narrated in The Invisible Agent belong to the world of fiction, TAG Heuer’s motto, “Don’t Crack UnderPressure”, is also true in the real world. As part of this collaboration, Netflix wanted the link between TAG Heuer and The Gray Man to be indisputable. That said, when choosing the watch for Gosling’s character, it had to be clear that the TAG Heuer Carrera was the only possible option, being “The only watch capable of keeping up with The Gray Man.”