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Creativity and judgment
Today, the Berger firm is one of the most important in the field of jewelry and fine watchmaking. Its success and effectiveness lies not only in its jewelry pedigree, but also in its creativity and broad criteria in its concepts.
Diamonds
Berger’s inception dates back to the early twentieth century when Mr. Alex Elias Berger – born in Poland in 1895 – founded in Amsterdam, Holland, a workshop dedicated to diamond cutting, creating a small diamond industry. Later, in 1918 at the end of World War I, the jeweler moved to Antwerp, Belgium, where he started again with diamond cutting, establishing himself as one of the best jewelers in the European industry.
Arrival in Mexico
In March 1943, the Berger family emigrated to Mexico City where Mr. Maurice and Sylvain Berger, second generation, continued the business in a scheme of gradual growth and development that began with an office on Madero Street in 1943.
Expanding boutiques
In the 1990s, the third generation, Ari and Sergio Berger, joined the company and with them the idea of expanding the business to boutiques. During this expansion, Haute Horlogerie brands such as Rolex, Patek Philippe, Audemars Piguet, A. Lange & Söhne, Vacheron Constantin, Panerai and Hublot, among others, were included.
They currently have boutiques in Masaryk, Antara Polanco, Paseo Interlomas and Via Santa Fe. In them, customers can find fine pieces made with diamonds and precious stones, as well as the best brands in the world of fine watchmaking.
