Greubel Forsey Completely Eliminates The Use Of Animal Leather From All Of Its Straps.

What are the main obstacles to innovation? In most cases: lack of ambition, vision, resources, but also habit, resistance to change and perhaps a certain amount of prejudice.
Greubel Forsey has fought firmly against such obsticles for almost twenty years, famously by introducing seven Fundamental Inventions, which set a new standard and established the brand’s assertive vision in the field of Fine Watchmaking.
Today, Greubel Forsey announces that it will completely eliminate animal leather from its straps. Starting January 1, 2022, 100% of Greubel Forsey straps will be crafted from high quality plant-based materials. This is a first for the brand, and a first in the watch industry.