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Lionel Messi wearing his Jacob&Co. Epic X CHRONO Baguette watch in Dubai for Expo2020

Recently, Barcelona superstar and Dubai Expo 2020 ambassador Lionel Messi was in Dubai to take part in a promotional campaign for the global extravaganza which begins in October and runs until April 2021.

The campaign is Expo 2020’s first with Messi, who has won a record-tying five Ballon d’Or awards for best football player globally and a record five European Golden Shoes for scoring the most goals in a year.

He was spotted wearing his signature Jacob&Co. EPIC X CHRONO Messi Baguette watch, limited to 36 pieces.