Riviera Azur Azul

The history of the brand begins in 1830. The brothers Louis-Victor and Célestin Baume opened a comptoir horloger (watch shop) in Les Bois, a town in the Swiss Jura region. The Frères Baume company quickly prospered and, true to its motto of "Accepting only perfection, making only watches of the highest quality", earned an excellent reputation for creating exceptional models incorporating the latest innovations, such as the iconic Riviera and Baumatic movements.